It’s time consuming, and there are a ton of factors to consider. As a marketer, I don’t envy any sales manager who has to make such a decision. To be fair, choosing the right CRM for your business is a challenge. Information about features and cost is readily available, the problem arises when decision-makers fail to take the time to adequately compare CRM software before investing. This lack of proper research can lead to companies wasting money and having to switch CRMs once they realize the one they settled on doesn’t meet their needs.īusinesses often end up switching CRM software due to a lack of the right features or the cost of the CRM-but it doesn’t have to be that way. But, despite the large number of CRM systems available, most businesses demo only two software platforms before making a decision on the right solution. At the time of writing this blog post, there are 571 vendors on Capterra’s CRM directory. It’s safe to say, there’s no shortage of options, and comparing them can be a little daunting. You may have made the decision to invest in a CRM system or switch providers, but how do you know you’re choosing the right one? Figuring out which customer relationship management (CRM) software to choose for your small business is no easy feat.
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